Wittenborg Students Excel in Web Portfolios and Social Media Marketing Projects

02.10.2024

Explore Wittenborg's Student Portfolios and Marketing Insights

Wittenborg students are making their mark with impressive web portfolios and innovative social media marketing projects. Under the guidance of lecturer Cansu Tor Kadioğlu, students from the (EBA) Entrepreneurial Business Administration and Social Media Marketing courses have demonstrated exceptional creativity and practical skills, blending academic theory with real-world applications.

In the EBA course, students created personal websites and digital portfolios, resulting in standout examples. Kadioğlu expressed her pride in their achievements: “The examples I shared stood out to me because they highlight the diversity and talent within my class. Some students have gone on to establish their own companies, leveraging the websites they designed in my class to advance their businesses.”

Meanwhile, in the Social Media Marketing course, students were tasked with analysing real-world social media strategies. Ali (Freddy) Talei, an EBA student in Amsterdam, took a deep dive into the social media approach of Dutch retailer Etos.

He explained his process: “I first started going through Etos' social media accounts and platforms and saw how they used them. Certain platforms were being utilised in a certain way. For example, with LinkedIn, people were using it professionally, so they were mostly doing B2B stuff. However, when it came to Instagram and TikTok, they were mostly using a B2C or business-to-customer approach.”

Talei noted how this experience broadened his understanding of social media's role in business: “I believe the main goal for this course is to be able to become the social media manager for a corporation or business and be able to manage their social medias accordingly... Working on this project also allowed me to expand my vision on these platforms further because I thought it was just social media and people were browsing it for fun.”

For Talei, the hands-on project aligned closely with his entrepreneurial aspirations. “The thing that I enjoyed about this project was it was quite close to what I am trying to do with my own business... working on an existing business helped me understand how they utilise it and deliver their content in a specific way to a specific audience and how segmentation works.”

Praising Kadioğlu’s approach, Talei added: "Cansu was fantastic... She asked us to look up certain things in order to figure out what they mean. Then things connected, and the presentation required us to actually do work by ourselves, which didn't hinder the progress of others.”

Kadioğlu emphasised the importance of bridging theory with practice: “By analysing various companies, students can see how the theoretical knowledge they acquire applies to actual business scenarios. This practical application is crucial for their learning experience.” Her students are not just learning – they are preparing for the future, equipped with both academic knowledge and practical skills.

You can view some of the web portfolio examples here, here, and here.