Business Game Methodology for the Twin Transition in Higher Education
General Information
- Participating countries: Netherlands, Italy, Spain, Türkiye, and Hungary.
- Start: 01-11-2023 - End: 31-10-2025
- Project Reference: 2023-1-LV01-KA220-HED-BFC44850
- Key Action: Supporting digital and green capabilities of the higher education sector
- Action Type: Cooperation between educational institutions and business; Digital skills and competencies; Green skills
| Coordinator: Fondazione Istituto Tecnico Superiore per le nuove tecnologie per il made in Italy - Jobsacademy Italy Partners: Fondazione Istituto Tecnico Superiore per le nuove tecnologie per il made in Italy - Jobsacademy Italy; Institut Escola del Treball; SBTC Danismanlik; iTStudy Hungary Számítástechnikai Oktató- és Kutatóközpont Kft.; Wittenborg University of Applied Sciences |
Summary
Green and digital transitions are the strands of development destined to drive the labor market throughout Europe in the near future. These are the two ongoing transitions, the technological-digital transition, and the environmental transition. It is such a symbiotic process that it is now referred to as the "Twin Transition" and brings with it a demand for highly skilled professionals. The Twin Transition promises to revolutionize the world of work forever, and institutions of higher education must adjust their educational offerings very quickly in order to respond to these market trends in a timely manner.
At the same time, the market players themselves are not always ready for this transition, or rather, they fail to seize and take advantage of the opportunities it brings. Indeed, companies are called upon to adopt environmentally responsible behaviors and choices, and they must be able to communicate these choices outwardly.
Faculties and courses in marketing and business management represent fertile ground in which to graft the digital and green skills that characterize the TWIN transition, and to do so the BusyBees project chooses to adapt for the purpose a methodology that has proven most useful in developing students' entrepreneurial skills: the Business Game Methodology.
The Business Game methodology is a contest in which teams of students compete to develop a solution following a "challenge" launched by a company in their specific study sector. Companies are formally involved and they propose thematic challenges to students (in the case of BusyBees, the theme will be connected to the TWIN transition). Teams of students develop a project. Simultaneously - in the BusyBees project - students will receive training on digital and green skills necessary to develop the solution for the company’s problem. This methodology is based on a gaming strategy, creating competition among the teams. The game includes periodic checkpoints and as a last step, teams will present their complete solution to a jury composed by company’s referents and facilitators, with the goal of “selling” their solution.
BusyBees starts from the partners' willingness to improve their educational and counseling service offerings while contributing to the challenges posed by:
• Digital Education Action Plan of the EU
• European Green Deal (by contributing to “future-proof jobs and skills training for the transition” and “to Help companies become world leaders in clean products and technologies”)
• New European Skills Agenda (specifically Action 6: Skills to support the twin transition).
The BusyBees Project represents an effective and simple response to several of today's market challenges (TWIN transition) by combining them through a transdisciplinary approach, and it simultaneously addresses the needs of the teaching staff deputed to prepare young people for the market, the student themselves, and their future employers.
For more information, you can visit the project website: BusyBees – Business game methodology for the twin transition in higher education.
Would you like to collaborate, or do you have any questions?
Contact our Research Centre by sending an email to researchcentre@wittenborg.eu