Introduction
In a world increasingly defined by rapid technological advancement and digital integration, businesses must adapt and innovate to stay competitive. Recognising this imperative, Wittenborg offers a Master of Business and Management (MBM/MSc) with a specialisation in Digital Transformation. This programme is designed for visionary professionals eager to lead and implement digital change across diverse industries.
Our MBM in Digital Transformation combines deep business management insights with practical, cutting-edge knowledge in digital technologies. This unique blend prepares students to drive and manage digital initiatives that create value and competitive advantage. The programme, conducted entirely in English, attracts a diverse array of international students, enriching the learning environment with a variety of perspectives and experiences.
The curriculum is robust and forward-looking. Students will delve into topics such as data analytics, artificial intelligence, blockchain technology, and the Internet of Things (IoT). They will also study the strategic aspects of leading digital change, from managing organisational resistance to redesigning business processes for the digital era.
This specialisation not only enhances students' technological fluency but also develops their strategic thinking and leadership skills. Through a series of theoretical lectures, practical case studies, and hands-on projects, the programme equips students to effectively lead digital transformation efforts in their organisations.
Graduates of the MBM in Digital Transformation are well-prepared to take on pivotal roles such as digital transformation consultants, chief digital officers, and strategy directors. They are equipped to lead organisations through the complexities of digital change, ensuring that technology adoption aligns with strategic business goals and drives innovation.
We invite applicants who have a background in business, IT, or related fields to apply for this transformative programme. Join us at Wittenborg to become a leader in digital transformation, ready to shape the future of business in the digital age.
Course Content
Year 1, Semester 1
Globalisation, Society & Culture
Marketing Management
Research Methods Introduction (Final Project)
Micro & Macroeconomics - Global Perspectives
Data Analytics & Visualisation
Professional Inquiry
Digital Disruption & Strategy
Year 1, Semester 2
Research Methods (Final Project)
Digital Innovation & Business Transformation
The World Economy
Digital Security & Crisis Management
Financial & Strategic Management
Project Module (3 Project Weeks, linked to Final Project)
Year 2 (1 Semester /Term)
Professional-Based Learning
Final Project
The Industry
The digital transformation industry encapsulates the integration of digital technology into all areas of business, fundamentally altering how companies operate and deliver value to customers. As one of the most critical business trends of the 21st century, digital transformation is reshaping industries by enabling companies to enhance their efficiency, improve customer experiences, and innovate at speed. Here we explore the diverse aspects of the digital transformation industry, setting the stage for Wittenborg’s specialised MBM (MSc) programme in Digital Transformation.
1. Integration of Emerging Technologies: Digital transformation involves the adoption of cutting-edge technologies such as artificial intelligence (AI), blockchain, Internet of Things (IoT), and cloud computing. These technologies are pivotal in automating operations, enhancing data analytics capabilities, and facilitating seamless and scalable IT infrastructure.
2. Business Model Innovation: Digital transformation is not just about technological adoption but also about reinventing business models. Companies are increasingly shifting from traditional models to those that leverage digital platforms to reach global markets, personalise customer experiences, and create new revenue streams.
3. Customer Experience Enhancement: Improving customer interactions through technology is a central aspect of digital transformation. Businesses are utilising data analytics and machine learning to offer personalised experiences, predictive services, and real-time customer support, setting new standards in customer engagement.
4. Operational Agility: Digital tools and platforms enhance operational flexibility, allowing businesses to respond swiftly to market changes and customer demands. This agility is crucial in today’s fast-paced market environment, enabling companies to innovate continuously and maintain competitive advantages.
5. Workforce Transformation: Digital transformation also impacts the workforce, necessitating new skills and roles. The demand for professionals proficient in digital skills is on the rise, leading to significant shifts in job specifications, training needs, and recruitment strategies.
6. Cybersecurity and Data Privacy: As businesses become more digital, the risks associated with cybersecurity and data privacy grow. Effective digital transformation strategies must therefore include robust cybersecurity measures and compliance with data protection regulations to safeguard company and customer data.
7. Regulatory and Ethical Considerations: The digital transformation industry is subject to a complex regulatory environment, which can vary significantly by region and industry sector. Businesses must navigate these regulations carefully while considering the ethical implications of their digital initiatives, especially those using AI and big data.
8. Sustainability: Digital technologies are increasingly viewed as enablers of sustainability. Companies are using digital solutions to reduce their environmental footprint, improve resource efficiency, and promote sustainability through smarter supply chain management and reduced resource consumption.
The MBM (MSc) with a specialisation in Digital Transformation at Wittenborg prepares graduates to excel in this dynamic industry by equipping them with the necessary skills to lead and manage comprehensive digital changes. By integrating business management principles with an in-depth understanding of digital technologies, the programme develops leaders capable of steering organisations through the complex landscape of digital innovation. Join us to become a part of this transformative industry, shaping your future as a leader in digital transformation.
Career Prospects
Graduates of the MBM (MSc) programme with a specialisation in Digital Transformation at Wittenborg are poised to lead and innovate in a rapidly evolving digital landscape. This advanced degree equips students with the essential skills to drive and manage significant digital changes in various sectors. By combining business management principles with in-depth knowledge of digital technologies, graduates are prepared to hold strategic roles that transform business operations. Here are several career paths that are available to graduates:
Digital Transformation Consultant: Professionals in this role guide organisations through comprehensive digital changes, implementing new technologies and processes that revolutionise business models and enhance digital customer experiences.
Innovation Manager: These managers foster innovation within organisations, integrating new digital technologies, such as AI and blockchain, into existing systems. They are tasked with creating an environment that nurtures innovative ideas and turns them into profitable business solutions.
Business Analyst: Specialising in digital transformation, business analysts focus on identifying and implementing digital solutions that improve efficiency and effectiveness. They analyse business needs, manage digital projects, and ensure that technological solutions meet business goals.
IT Project Manager: IT project managers oversee projects that introduce new digital tools or upgrades to systems. They ensure that projects are completed on time, within budget, and deliver the desired outcomes, facilitating smooth digital transitions.
Customer Experience Strategist: These professionals use digital tools to enhance the customer experience. They design and implement strategies that use digital channels to improve customer engagement, satisfaction, and loyalty.
Data Analytics Manager: Leveraging data is a cornerstone of digital transformation. Data analytics managers use data insights to drive digital marketing strategies, enhance customer interactions, and streamline operations through predictive analytics and business intelligence.
E-commerce Manager: In charge of online business strategies, e-commerce managers utilise digital platforms to maximise sales. They oversee the performance of business-to-consumer or business-to-business digital sales platforms, ensuring they are optimised for user experience and profitability.
Cybersecurity Analyst: As organisations increase their digital presence, protecting data and systems from cyber threats becomes critical. Cybersecurity analysts develop strategies to defend against cyber threats and ensure that digital transformations are secure from attacks.
Digital Marketing Director: These directors lead marketing efforts that utilise digital channels. They strategise on digital marketing campaigns, harnessing tools like SEO, PPC, social media, and content marketing to drive brand awareness and sales.
The MBM (MSc) with a specialisation in Digital Transformation at Wittenborg not only prepares students for these roles but also equips them with a comprehensive understanding of how to leverage technology to redefine business landscapes. Graduates are highly valued for their ability to lead digital initiatives that align with strategic business objectives, making them crucial assets in any forward-thinking organisation.
Entry Requirements
The admission requirements (criteria) for the Master of Business Management programmes (all specialisations) are as follows:
- A bachelor's degree or equivalent recognised qualification:
- Applicants are requested to provide an academic reference from their previous education institute.
- It is necessary to have obtained a bachelor's degree from the domains of business, management, economics or trade. In their bachelor's degree applicants must have completed an academic piece of work (final project or dissertation) that demonstrates a degree of academic writing and research experience.
- No professional experience is required for these master's programmes.
English Language Requirements
IELTS 6.5 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
The English language proficiency level requirement is ½ a point higher than the minimum national requirements in the Netherlands.
Selection procedure
There is no specific selection criteria for students wishing to enter the master's programmes at WUAS; however, all students are interviewed and must demonstrate motivation. Students will be advised of their suitability prior to signing an initial study agreement as a pre-requisite to obtaining admission (offer letter).
Non-EU students requiring sponsored visa for study.
Non-EU (visa) students are “screened” according to their background, in order for the institute to be able to guarantee their immigration status.
The screening comprises an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg (Orange Tulip Scholarship, for instance) or by third parties (NUFFIC, EU, etc).
Details on Scholarships at Wittenborg can be found at http://www.wittenborg.eu/wittenborg-financial-assistance.htm.
Applicants are required to provide a motivation letter in which they describe the reasons for choosing Wittenborg’s programme, as well as the reason for wanting to study in the Netherlands (international students). Student motivation is important as the programmes are demanding and especially for international students there is a criteria that they complete at least 50% of all their credits in a year.
Apply/Information Request
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Fill in the Information Request Form to get more information about our programmes and admissions process. You can also send an email to admission@wittenborg.eu, and one of our team members will reply to you as soon as possible.
Please note that our office is open Monday to Friday from 08:30 to 17:00 Dutch time.
If you wish to directly start your application, please start your application here.