BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing

Course Details
Course Name

Bachelor Specialisation in Entrepreneurship & Digital Marketing

Course Type

Bachelor (European Qualifications Level 6)

Course Sector

Entrepreneurial Business Administration (EBA)

Course Duration

3 - 4 Years

Credits

240 European Credits

Entry Points Per Year

6 x entry per year possible

Next Starting Date(s)

2 December 2024, 10 February 2025, 31 March 2025

...MORE DATES
Degree or Qualification

Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration

Location

Amsterdam

Tuition Fee

Annual: € 11,800 or € 5,800 (NL, EU, UK & Ukraine)

Scholarship Award

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.

Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!

The Entrepreneurship programme is for students who know that they would like to start and run their own businesses, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. Students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks.

The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.

Pathway Filter
EBA