Wittenborg Attends Busy Bees Project Meetings in Lleida, Spain

24.03.2025

Initiative Seeks to Foster Digital and Green Transitions in Education and Industry

From 11 to 12 March, Wittenborg participated in a series of meetings organised by the Busy Bees project in Lleida, Spain. The school was represented by Associate Professor Vanessa de Oliveira Menezes and Project Administrator & Researcher Jian Liu.

Sponsored by Erasmus+, Busy Bees involves partners from five European countries: Italy, Hungary, Spain, Turkey and the Netherlands. The initiative is designed to bridge the gap between higher education courses and market demands in topics such as digital and green marketing.

The project seeks to develop a ‘Business Game Methodology for Twin Transition in Higher Education’, where student teams compete to create a solution based on a challenge posed by a company in their specific study sector. Simultaneously, the students will receive training on skills related to the two areas of the twin transition – digital and green competencies – to develop a solution for the company’s problem.

The meetings were held at La Escola del Treball, a century-old public institution dedicated to education and professional training, and one of the project’s partners. During their time in Lleida, the Wittenborg researchers had the opportunity to observe how the Spanish partner conducted the kick-off of the pilot project. The same pilot project will be implemented at Wittenborg during the April Block’s Project Week.

According to Associate Professor Vanessa de Oliveira Menezes, these meetings provide a valuable opportunity to gather up-to-date information, share experiences and build connections with other partners. "Participating in the Busy Bees project has been a very rewarding experience, and we are excited to bring the pilot project to the Netherlands next month. This initiative addresses pressing topics that will define the parameters for education and industry over the coming decades, and it’s great that Wittenborg is actively involved in this process,” she said.