Guest Lecture by Sebastian Urrego: Design Thinking and Service Innovation Design as Strategic Marketing

On Thursday, 10 April, at 14:00-15:00 CEST, EBA students will have the chance to learn from Sebastian Urrego.
He’ll be covering 'Design Thinking and Service Innovation Design' as Strategic Marketing.
Sebastian Urrego is passionate about empowering business students through entrepreneurship education, innovation, and strategic marketing. With over 7 years of experience, Sebastian is specialised in branding, transformative entrepreneurship, and thought leadership, helping higher education institutes enhance their students' future proof-skills. His experience spans Europe, Asia, Latin America, and Africa in Green Energy & Mobility, Global Travel Risk Management, and Real Estate.