Guest Lecture: Importance of Research in Identifying Gaps and Expanding Businesses
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On Friday, 7 March at 11:20-17:00 CET, Recab Mwesigye, founder and CEO of Rm de Route B.V, will give a guest lecture to MBA students in Amsterdam on the topic of the importance of research in identifying gaps and expanding businesses.
With over 15 years of experience helping startups and medium-sized companies grow sustainably, Recab will share insights on how research methods can uncover business gaps and fuel long-term success. He’s also the founder of Stichting Kyakabi, focusing on global self-sustaining development, and has been a corporate adviser for the Financial Times.