Introduction
At Wittenborg University of Applied Sciences all students in the BBA Hospitality Business Administration pathway complete a series of broad business modules to complement their chosen specialisations. Those who follow the Hospitality Management specialisation are schooled in the academic study of hospitality and the practical development of management skills.
This programme of modules leads to a management career in the exciting profession of hospitality management or tourism. Business travel and renewed interest in domestic and foreign tourism is increasing the demand for hospitality managers in hotels, event spaces, and food service companies. The Hospitality Management specialisation will introduce students to the management aspects required to oversee the everyday operations of resorts, gaming venues, and banquet facilities, or the management of specialty event-planning departments of schools, healthcare organisations, and businesses.
Course Content
With a combination of theoretical and practical modules, the HBA in Hotel & Hospitality Services Management will equip you with the knowledge and skills needed to manage events in a variety of sectors professionally .
The syllabus is informed by the idea that event managers have a range of creative and technical responsibilities that can shift with each project, and the fact they are in charge of research, planning as well as overseeing execution, often in minute detail.
The HBA in Hotel & Hospitality Services Management will take either three or four years to complete, depending on your academic progress and drive. The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field which will improve your employment prospects following graduation.
Core modules include:
- International Hospitality Business
- Principles of Events Management
- Food and Beverage Operations
- Hospitality Design and the Environment
- Hospitality Consumer Experience
- Law and Human Resource in Hospitality
- Strategic Management in the Hospitality and Tourism Industry
- Contemporary Issues in the International Service Industry
Career Prospects
A bachelor's degree (BBA) specialised in Hospitality and Services Management will prepare you to start a career in the hotel, service or hospitality industry. This industry is continuing to grow at a tremendous pace, especially in Asia, Africa and the Americas, with an expected increase of more than 30% of jobs worldwide by 2022. The service, hotel and overall hospitality industry is undergoing constant development, driven by shifting customer demands and fast developing countries around the world. These environmental changes will continue to add to the interesting challenges and complexities of the role of hospitality manager, and as a graduate of this course you will be in high demand at a variety of companies all over the world.
This bachelor's can also lead directly to a master's degree in business, hospitality and related fields.
The Industry
According to, S. Lock, Jun 18, 2019, of www.statista.com:
The hotel industry is subdivision of the hospitality industry specialising in accommodation. Often, it's the case that hotels also offer almost every sector of related goods and services in the hospitality industry along with other amenities. This can include lodging, food & drink and wellness. Major players in the industry include Wyndham Hotel Group, Marriot International and Hilton Worldwide, with 8976, 6,542 and 5,405 properties, respectively, across the world.
Important performance indicators for the hotel industry include market size, company revenue and brand value. The market size of the global hotel industry was just over 570 billion U.S. dollars in 2017. The hotel company contributing the highest sum to the market size was Marriot International, accounting for a total of 22.3 billion U.S. dollars in revenue. Hilton Worldwide came second to its competitor with a sum of less than half of Marriot's total revenue. However, Hilton Hotels & Resorts recorded the highest hotel brand value in 2018 - valuing at 6.33 billion U.S. dollars.
Other useful performance measures for the hotel industry are the average daily rate (ADR), revenue per available room (RevPAR), and occupancy rates. The Asia Pacific region recorded the highest occupancy rate in the world at 72.8 percent. That being said, the highest global average daily rate and revenue per available room were recorded in the Middle East and Africa.
Source:
Hotel industry - Statistics & Facts
Published by S. Lock, Jun 18, 2019
Entry Requirements
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible - please see Credit Transfer & Accreditation of Prior Learning at WUASfor more information.
English Language Requirements
IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
Not got the English level requirements? Find out about our Foundation Programme here.
Apply / Information Request
Fill in the Information Request Form to get more information about our programmes and admissions process. You can also send an email to admission@wittenborg.eu, and one of our team members will reply to you as soon as possible.
Please note that our office is open Monday to Friday from 08:30 to 17:00 Dutch time.
If you wish to directly start your application, please start your application here.