Alexandra Holub, MBA, BA, Lecturer of Applied Sciences, has an MBA in Marketing Management and a BA in Information and Communication Management. She has been working in the field of marketing communications for almost 10 years. Her professional journey started in the solar energy industry in Germany, leading her to a brewery business in China and then back to the technical field in Munich, Germany. Alexandra is the Marketing Communications Director at EnOcean GmbH, a German pioneer in sustainable IoT. She also teaches Mass Communication at the New European College, sharing her work experience of international mass media with students.