Wittenborg Part of High-Level Trade Mission to China

Wittenborg CEO, Maggie Feng, will be part of a high-level trade mission going to China next month, along with representatives of the Gelderland province, Apeldoorn and the Full Sport Group (FSG), to open more doors for cooperation in sport and higher education between China and the Netherlands.

This follows a visit from China’s top sport university, the Shanghai University of Sports, to Apeldoorn late last year when they were hosted by Wittenborg, and also met representatives from Top Sport Gelderland and the Apeldoorn Gemeente. Dutch sport expertise, especially professional football coaches, are highly prized by the Chinese.

This time, the Dutch group will travel to the Hubei province and Shanghai from 18 – 25 March. In 2006, the Gelderland province signed a friendship agreement with Hubei. Also part of the mission are Michiel Scheffer, D66 member of Gelderland’s provincial executive, and Apeldoorn councillor, Alderman Johan Kruithof.

The group will visit several institutes of higher education in China, such as Wuhan Business University, the Shanghai University of Sports and Nantong Vocational University. A memorandum of understanding will be signed at the universities of Wuhan and Shanghai.

WUAS and FSG - which are both situated in Apeldoorn - said they want to strengthen their exchanges with China in education, thereby developing higher education in Apeldoorn. “A growing group of Chinese students will do at least part of their studies in Apeldoorn. That opens the door for further growth,” a press statement read.

In China, Wittenborg already has a close relationship with the Shanghai Business School, which has resulted in several student exchange programmes and trips.

WUP 28/2/2017

by Anesca Smith
©WUAS Press