Wittenborg Lecturer Delivers Online Guest Lecture on the Role of Data Analytics

06.11.2024

Session by Nikita Pahwa Engages Indian Students from Reva University

What is the importance of data analytics for businesses, and how can professionals leverage these tools to achieve the best possible results?

To discuss these questions, Wittenborg Assistant Professor Nikita Pahwa delivered the online guest lecture ‘Role of Data Analytics in Business’ to a group of business and management students from Reva University, based in Bangalore, India. Held on 25 September, the event was organised by Reva’s School of Management Studies.

Among other topics, the guest lecture introduced students to the use of live dashboards on Tableau, as well as other relevant software currently used in the market for data analysis. The session also covered various data analysis techniques, including regression analysis, Monte Carlo simulations and cluster analysis.

Different types of data analysis, namely descriptive, predictive, prescriptive and diagnostic, were discussed. The activity further emphasised the use and advantages of Big Data, making it highly interactive for the students. Pahwa also addressed the real-world applications of Big Data in a business context, highlighting the ethics of Big Data and its impact on businesses.

According to the Assistant Professor, the lecture was an enriching experience and students were highly engaged, asking interesting questions.

“Understanding the role of data and analytics is crucial for future managers. The students’ questions about the usability of data analytics techniques and their advantages for businesses made the session engaging. On top of that, job prospects in data analytics were also discussed, while students were taught various techniques and tools for data analysis,” she sums up.