Why Apeldoorn is the Perfect City for the European Sales Competition

26.05.2023

Pictured: European Sales Competition Director Myra Qiu along with Deputy Mayor of Apeldoorn, Jeroen Joon.

A city to platform growth and career advancement

From 31 May to 2 June, Wittenborg University of Applied Sciences will host the ninth edition of the European Sales Competition 2023 (ESC 2023). At the Brinklaan location in Apeldoorn, more than 100 participants from 25 institutions from across Europe will gather in the royal and green city to challenge each other in this exciting event filled with once-in-a-lifetime opportunities for professional self-development. The competition will also be a great place to have fun and network. As an entrepreneurial city, Apeldoorn is the perfect location for the ESC 2023.

Renowned for its beauty, royal history and green surroundings, the city of Apeldoorn offers participants the opportunity to explore stunning nature and experience a rich cultural heritage, such as Palace Het Loo, which used to be the home of the Dutch royalty. Beyond its beautiful natural environment, Apeldoorn has a thriving business climate and a strong commitment to sustainable innovation and entrepreneurship, with initiatives like LONKT as well as other programmes centred on making sure local businesses thrive. Apeldoorn's commitment to its entrepreneurs has created a strong ecosystem of local enterprises, especially in the catering sector, meaning those travelling to the competition from abroad will find a host of amazing restaurants, pubs and various artisans. The city has a history of welcoming visitors from all over the world, making it a great location for international competitions like the ESC 2023. It is no coincidence that Wittenborg, the most international business school in the Netherlands, settled in Apeldoorn. It is not the first time Apeldoorn was the home of an international business event, as Wittenborg also hosted EuroCHRIE in Apeldoorn in October of last year.

The European Sales Competition serves as a platform for participants to enhance their sales skills, expand their professional networks and improve their employability prospects. Apeldoorn is very enthusiastic to be hosting this prestigious competition organised by Wittenborg. By providing a conducive environment for participants to showcase their abilities, engage with industry professionals, and gain valuable experience, Apeldoorn aligns with the competition's goals of supporting and platforming economic growth and career advancement.

Travelling participants in the ESC 2023 will not only have the opportunity to showcase their sales talent but will also have the opportunity to immerse themselves in the unique offerings of this remarkable city. They shall be welcomed by the Deputy Mayor of Apeldoorn, Jeroen Joon, during the start of the competition where they can compete, network, have fun and experience the eclectic business climate of Apeldoorn.