Vajihealsadat Shojaei, PhD

Vajihealsadat Shojaei, PhD, Lecturer, holds a PhD in International Marketing from Alzahra University, Iran, with an MBA (Master of Business Administration) from Tehran University and a bachelor's in Chemical Engineering from Iran University of Science and Technology. She has dedicated her academic pursuits to understanding a Customer-Brand Engagement Model in Social Networks. 

Her master's thesis explored the effects of formal learning, personality traits and work environment characteristics on informal learning, providing valuable insights into the dynamics of education within professional settings. Shojaei's extensive teaching experience encompasses roles as a guest lecturer and, more recently, as a lecturer at various institutions. Her instructional portfolio spans a range of subjects, including International Marketing, Branding, Digital Marketing, Market Research, Marketing Communications and more. 

In industry, Shojaei works as a Marketing Consultant, offering strategic guidance to start-ups. Her roles in different companies have involved conducting comprehensive market research, managing projects, developing and implementing marketing plans and analysing data to unveil insights crucial for business growth. Shojaei's research focus aligns with her teaching interests, centring on consumer behaviour, especially in the digital landscape. Her expertise extends to market research, market analysis and other facets of marketing.