Selcuk Yaglikci, MBA, a graduate of Marmara University in Economics with an MBA from Maryville University, U.S, has worked in the FMCG sector for over 20 years. He started his career at the Unilever sales department in 1994, then moved to the Coca-Cola Company where he held various types of marketing roles. He contributed significantly to the growth of the sparkling beverages, fruit juice and water business and has led the marketing strategies of several brands.In 2004, Selcuk took on the role of Marketing Director at Freudenberg Home and Cleaning Solutions (Vileda) in Istanbul where he built growth strategies to achieve market leadership. He was also a member of the international marketing team that shaped the global brand strategies. In 2009, Selcuk was named Country Manager of Turkey. In 2018, Selcuk moved to Netherlands and began guest lecturing in Marketing at Wittenborg.