Guest Lecture by Livia Germano: Branding for SME’s and Startups

On Monday, 13 January 2025, at 11:20-13:00 CET, Livia Germano, a seasoned brand strategist with over 16 years of experience, will lead a session on 'Branding for SMEs and Startups'.

Germano has expertise in crafting strategies that connect businesses with consumer needs, turning opportunities into impactful products, services, and experiences. With over 8 years of teaching in MBA programmes, she is passionate about helping students understand the power of strategic branding and communication.