Connecting with India: Wittenborg Solidifies Partnerships in New Delhi

21.03.2024

School’s Representative Michael Sheppard Attends ICEF South Asia and Visits Student Agencies

Wittenborg’s popularity in India has been increasing, reflecting a growing interest among Indian students in studying in Europe, especially in the Netherlands. This is the main takeaway from Recruitment & Sales Representative Michael Sheppard's recent trip to New Delhi, which took place from 6 to 15 February.

During his stay in the country, Sheppard had the opportunity to attend ICEF South Asia, where he had meetings with approximately 50 agents from India and surrounding countries including Pakistan, Nepal and Bangladesh. Additionally, he visited several agency offices in New Delhi, prioritising Wittenborg’s most effective and strongest partnerships.

According to the representative, the outcome of the trip was very positive. “While I didn’t visit any schools this time, I met some students at the agencies, and they’re very interested in Wittenborg. They have heard of the school, especially from other South Asian students studying at Wittenborg, and they like the idea of it. They particularly appreciate the school’s professional and practical approach to studying business, which provides the theoretical knowledge but also the experience and confidence by immersing them in a real-world scenario”.

He highlights that Wittenborg has had a strong cohort of students coming from India and its surrounding countries. “We’re getting a very consistent and high-quality stream of students from the region and, due to the market trends, I’m very confident that this will continue and could potentially even increase.”

This was Sheppard’s second visit to India. He had been there for the first time in 2023, when he attended the inaugural edition of ICEF South Asia. The Wittenborg representative describes India as an amazing country, adding that New Delhi is a massive, energetic and lively city, with a lot going on. “The country is going through an impressive economic growth and developing at a very fast rate. I was also lucky enough on this trip to have some leisure time outside of New Delhi, and one thing to highlight about India is that it’s one of the most beautiful countries in the world. You’ve got landscapes like the tropical beaches in the South, the deserts in Rajasthan and the Himalayas; it’s an incredibly diverse geography. The geography is as diverse as the people.”