Maike Zürcher, MBA

Maike Zürcher, MBA, HR Manager, is a member of the management team and manages the full employee lifecycle at Wittenborg. She works closely with all line managers, the Head of School, Deputy Heads of School, and the Executive. Her focus lies in professionalising HR processes, strengthening organisational development, and enhancing the overall employee experience. 

With a background in hospitality and consultancy, Maike brings extensive experience in people and service management. She holds an MBA in Hospitality and Service Management from Wittenborg, where her research on Generation Z in hospitality was published in a peer-reviewed journal. Prior to her HR role, she worked in hotel management and co-founded a consultancy business advising companies on generational marketing and talent attraction. 

At Wittenborg, Maike is responsible for HR operations, strategy, and policy development in support of the school’s strategic plan. She plays a key role in promoting innovation, sustainability, diversity, and inclusion across the institution. In addition, she serves as Wittenborg’s prevention officer, overseeing the organisation’s risk inventory and evaluation (RI&E), and contributes to education by delivering guest lectures on practical aspects of human resource management. 

Her work reflects Wittenborg’s commitment to being a diverse, international, and future-oriented business school where staff and faculty thrive alongside students.