Wittenborg University Launches China Campaign for the first time since 2007

Fri, 2011-10-28 12:00

WUAS launches promotion and partnership campaign in Shanghai and Beijing.

The Business School has re-established links with its partners in China, setting the stage for a number of durable partnerships with 3 Shanghai Universities and completing promotional activities at 9 of the largest China-wide agencies.

Through the informal relationship Wittenborg holds with staff members at Shanghai’s Fudan University, Board Members Peter Birdsall and Maggie Feng were invited to hold important discussions with management of the Shanghai Business School, regarding joint development of progression  rogrammes, the exchange of professors and students and the close cooperation of each other’s research centres. The agreement between both institutes is expected to be signed in December.

The first project will be to enable a group of Wittenborg’s students to travel to China and take part in a special China Project Week in the form of a trade mission to Shanghai in May of next year. During this week Wittenborg students will be introduced to the culture and business in Shanghai, staying at the famous University campus, visit various higher education institutes, follow guest lecturers, meet fellow students and also visit Dutch companies and organisations dealing with international business and trade in the city.

Talks were also conducted with the Shanghai Finance University in order to establish a partnership, and it is expected that a Memorandum of Cooperation between the two institutes will be signed before the end of the year.

Wittenborg also joined Shanghai University’s progression programme jointly offered in Shanghai with an Australian institute, and which will allow progression of students from Shanghai into specialisations at Wittenborg in Apeldoorn, including Economics and Management and Hospitality Management. During a tour of key Chinese Study Abroad Agencies, Peter Birdsall gave presentations to managers and counsellors on the programmes offered by Wittenborg, and the wonderful green city of Apeldoorn, that is fast becoming an attraction for international students in the Netherlands to live, study and work in.