Guest Lecture: Social Media Analytics to Build Marketing Strategies

Exciting guest lecture coming up! 
On Tuesday, 4 June 2024, Ayşegül Eda Kop will share her expertise with MBM students, bringing extensive knowledge in social media, digital marketing and consumer behaviour. She has an MSc degree in Marketing from the University of Nottingham and a PhD in Management Studies from the University of Aberdeen. Ayşegül has collaborated with many companies, focusing on social media data to boost their social media presence.