BBA (MCI) Specialisation in Marketing & Communication

Course Details
Course Name

BBA Specialisation in Marketing & Communication

Course Type

Bachelor (European Qualifications Level 6)

Course Sector

Marketing Communication & Information

Course Duration

3-4 Years

Credits

240 European Credits

Entry Points Per Year

6 x entry per year possible

Next Starting Date(s)

10 February 2025, 31 March 2025, 19 May 2025

...MORE DATES
Degree or Qualification

Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration

Tuition Fee

Annual: € 11,800 or € 5,800 (NL, EU, UK & Ukraine)

Scholarship Award
Sylvia C.A. Effendi, MCI Marketing & Communication

Sylvia C.A. Effendi (Indonesia): "What I appreciate most about studying at Wittenborg is having access to a curriculum package that is necessary to be able to quickly step into the job market. I am very satisfied that I am being taught by lecturers who are great practitioners in the field of Marketing & Communications. They pack in practical and functional information to get you up and running fast for a career within the industry."   

Bachelor of Business Administration students complete a series of broad marketing modules. Those students who choose the pathway MCI with the specialisation in Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, and also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the forefront of Business Administration!

Pathway Filter
MCI