The Euro BA in International Hospitality Management and the IBA in Hospitality Management programme covers the business manager’s role in the world of hotels and travel. We look especially at a leisure-orientated market from an international perspective. You will learn that hotel chains are companies like any other, that macro and micro demographics cause changes in direction and policy - just as in any other industry.
You will study the administrative processes involved in hotel management and catering, discovering the special importance of human resource management, marketing and quality control in this leading business segment. You will also gain an accurate insight into the changing global scene in the tourist industry, focusing on the opportunities, as well as some of the risks, associated with this exciting market.
The programme includes modules such as Hospitality Operations, Hotel Management, Service Management, and also areas such as International Standards and Law in Tourism, Economics and Tourism and Strategic Management in the Hotel Industry. Students will be expected to fulfil a work experience position in a company such as a restaurant, hotel or travel agency in which they will discover and learn about the business administration in these industries.
Final Year Bachelor International Hospitality Management |
Contemporary Issues in International Hospitality[1] |
- (seminar) |
International Labour Relations |
- (seminar) Labour Negotiation & Work's Council |
Business Plan |
Strategic Marketing |
- (seminar) Marketing in Turbulent Times |
Research Methodology & Quantitative Methods |
- (seminar) Business Research Methods |
Hotel Management |
Advanced Corporate Strategy |
- (seminar) Corporate Social Responsibility |
Strategic Management in the Hospitality Industry |
- (seminar) |
International Marketing for SME's |
- (seminar) International Marketing in Practice |
2nd Foreign Languages / |
Intercultural Business Communication for Managers |
PDP 3 - Personal Development Plan & Tutoring |
Work Placement Module |