MO44 Globalisation, Society & Culture

Module Name: 
Globalisation, Society & Culture
Module Code: 
MO44
Year: 
1
Teacher : 
Teun Wolters, Conor Sheehan
Email address : 
teun.wolters@wittenborg.eu, C.Sheehan@brighton.ac.uk
Prerequisite: 
Bachelor Degree or equivalent managerial working experience
Introduction: 
This module focuses upon the critical study of the phenomenon of globalization in modern society. Globalization impacts upon social, economic, political and cultural developments within our rapidly changing world. The tourism, hospitality and events industries contribute to the globalization process and are also influenced by various aspects of this process. New technologies of mass communication as well as the formation of several multi-national business axes have successfully created global suppliers, audiences and markets for these industries. The module will deal with theoretical explanations and the practical implications of globalization, drawing upon case studies and examples from the tourism, hospitality and events industries. A thematic approach has been chosen to deliver the module which explores ‘Globalization’ from anthropological, sociological, economic and political perspectives. The learning programme also focuses upon how all of these perspectives relate to the tourism, hospitality and events industries and contemporary practices within these sectors.
Goals: 
  • Identify key components of the globalization process (e.g. driving forces, key agents, trajectories, dynamics, outcome) and engage in informed debates about the nature of globalization and related concepts;
  • Understand a selection of relevant theoretical perspectives and appreciate their conceptual and applied relevance for the academic study of the international business sectors;
  • Demonstrate an in-depth understanding of the dialectical nature and contradictory/contested dynamics of the globalization process;
  • Critically analyse how a relevant industry is related to the broader context of globalization;
  • Critically analyse the contributions of a relevant industry to the globalization process;
  • Discuss and critically evaluate the impact of the globalization process on a relevant industry, in particular on the management environment
Content: 
  • Driving forces for Globalization and their complexity and interconnectedness
  • Theoretical models of Globalization ( e.g. Appadurai’s five cultural flows) and related concepts (e.g. global branding, global supply chains, ‘race to the bottom’, ethical trading)
  • Mono-causal and multi-dimensional explanations/theories of globalization
  • ‘Deterritorialisation’ and the transformation of the ‘place-culture’ relationship
  • Global culture and local cultures; cultural identity in the global village; authenticity, identity, heritage and legacies
  • The contribution of relevant industries to globalization
  • The impacts of globalization upon industries
  • Transnational co-operations, economic integration, global division of labour and resistance
  • Threats/resistance to the global management environment e.g. terrorism, ecological and climate change
Instruction / Study Load : 
  • 36 Lesson hours
  • 104 Hours of preparation, research, assignments, literature etc.

Total 140 Hours
Note: Research preparation and academic paper writing of 3000 words may take between 15 - 20
hours;

IBA Final Qualification Mapping: 
Mapped with numbers 8, 13, 14, 15, 25 and 26. See the EEG for further reference.
Teaching Language: 
English
Teaching Methods: 
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Discussion sessions
  • Research Papers
  • Brainstorming
  • Grafic Organizers
Module / Lecture and seminar status: 
Compulsory
Testing and assessment: 
Note: This is a Semester 2 Module 2 Assignments: Assignment 1 – Work Group Report Assignment 2 – Individual Paper See the section “Assessment” for details and the EEG for further reference.
European Credits: 
5
Required literature: 
  • Bauman, Z. (1998). Globalization. The Human Consequences. Cambridge (UK)/Malden (US): Polity Press.
  • Martell, L. (2010). The Sociology of Globalization. Cambridge (UK)/Malden (US): Polity Press.
  • Scholte, J.A. (2005). Globalization – a critical introduction. London: Palgrave Macmillan.
  • Appadurai, A. (2008). Modernity at Large – Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press