GA41 Research Methods (Final Project)

Module Name: 
Research Methods (Final Project)
Module Code: 
GA41
Year: 
1, 2
Teacher : 
Joost Vos, Rauf Abdul
Email address : 
joost.vos@wittenborg.eu, rauf@wittenborg.eu
Prerequisite: 
Bachelor Degree or equivalent managerial working experience
Introduction: 
Choosing a proper research topic, knowing how to undertake a research project and to know how to evaluate (and appreciate) research done by someone else (e.g. when outsourced) has become a necessary step for graduates in their professional career. It is unthinkable to do your final thesis without such knowledge. This requires reading skills, logical thinking and writing skills, besides knowing the techniques. Before starting the actual research, you need to get approval on the research proposal. In order to conduct a valuable research, you should be able to produce relevant research objectives and research questions, based upon knowledge from secondary sources. This course will bring you techniques as well as exercises to acquire theses skills. Also the presentation of a clear conceptual model that show in a nutshell what you research is all about, is an important aspect of doing research.
Goals: 
  • Able to apply various research methods (and related methodologies in terms of data collection) and gear them to a variety of research objectives
  • Design suitable research proposals in the area of business research
  • Able to define and plan a workable research project to meet given research objectives
  • Able to structure a research report so as to clearly present the result of a particular research project
  • Carry out an adequate literature review as a major ingredient to one’s MBA graduation research project and final thesis
  • Apply well defined design research: defining feasible objectives, presenting a helpful conceptual model and describing the methodology that is to be used
  • Indicate the strength and weakness of a particular research design
  • Define a research as a manageable project whereby involving the relevant stakeholders and possible contributors
Content: 
  • Nature of business and management research,
  • formulating and clarifying the research topic
  • Critically reviewing the literature,
  • Understanding research philosophies and approaches
  • Formulating the research design,
  • Discussion, presentation of different philosophies
  • Negotiating access and research ethics
  • Selecting samples,
  • Using secondary data
  • Collecting primary data through observation,
  • Collecting primary data using semi-structured, in-depth and group interviews
  • Collecting primary data using questionnaires
  • Analyzing quantitative data
  • Analyzing qualitative data
  • Writing and presenting the research report
Instruction / Study Load : 
  • 36 Lesson hours
  • 24 Tutoring hours
  • 780 Hours of preparation, research, assignments, literature, etc. *

Total 840 Hours

IBA Final Qualification Mapping: 
Mapped with numbers: 7, 21, 22, 23, 24, 25 and 26. See the EEG for further reference.
Teaching Language: 
English
Teaching Methods: 
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
  • Management Games & Simulations
Module / Lecture and seminar status: 
Compulsory
Testing and assessment: 
Note: This is a Semester 2 Module Assignment – Final Project See the section “Assessment” for details and the EEG for further reference.
European Credits: 
30
Required literature: 
  • Saunders, M., Lewis, P. and Thornhill, A. (2012) Research Methods for Business Students, 6th edition. Harlow: Prentice Hall.
  • Collis, J and Hussey R. (2008) Business Research: A practical guide for undergraduate and post graduate students. Basingstoke: Palgrave Macmillan.