EN43 Innovation, Creativity & Entrepreneurship

Module Name: 
Innovation, Creativity & Entrepreneurship
Module Code: 
EN43
Year: 
1
Teacher : 
Saskia Harkema, Mirjam Leloux, Steven Goss-Turner
Email address : 
saskia.harkema@wittenborg.eu, mirjam.leloux@wittenborg.eu, S.P.Goss-Turner@brighton.ac.uk
Prerequisite: 
Bachelor Degree or equivalent managerial working experience
Introduction: 
The module emphasizes the substantial message what creativity and sustainable innovations entail based on both theoretical and practical insights. Both creativity and innovation are linked to Entrepreneurship. Based on general knowledge on creativity and innovation management, the student is able to recognise the essence of sustainable innovation and is equipped to develop new relevant projects (not in the least to mobilise those who have the relevant knowledge and decision power to make them work).
Goals: 
  • Demonstrate and evaluate a set of techniques designed to enhance personal and team creativity and innovation
  • Create and appraise an innovation that is appropriate to relevant sectors
  • Critically evaluate the role and characteristics of owner managers of small businesses appropriate to business sectors
  • Critically evaluate the function and issues that impact on the operation of small businesses
Content: 
  • Creativity and idea generation
  • Managing creativity and problem solving
  • Impacts on business culture
  • Entrepreneurship and entrepreneurial skills, attributes and behavior
  • Small business environment
  • Starting a new business - Innovation and entrepreneurship
  • Issues in small business planning
Instruction / Study Load : 
  • 36 Lesson hours
  • 104 Hours of preparation, research, assignments, literature etc. *

Total 140 Hours
* Note: Research preparation and academic paper writing of 3000 words may take between 15 - 20
hours;

IBA Final Qualification Mapping: 
Mapped with numbers: 4, 16, 17, 18, 19, 25 and 26. See the EEG for further reference.
Teaching Language: 
English
Teaching Methods: 
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
  • Discussion Panel
  • Graphic Organizers
Module / Lecture and seminar status: 
Elective
Testing and assessment: 
Note: This is a Semester 2 Module 2 Assignments: Assignment 1 - Group Case Study Project Assignment 2 – Individual Paper on Entrepreneurial Process See the section “Assessment” (below) for details and the EEG for further reference.
European Credits: 
5
Required literature: 
  • Allen, K. Launching New Ventures: An Entrepreneurial Approach 4th Ed., Boston: Houghton Mifflin
  • King, N. (2002) Managing innovation and change: a critical guide for organizations. London, Thomson
  • Lambing, P. and Kuehl, C. (2003) Entrepreneurship, 3rd ed. New Jersey, Prentice Hall.